With technology improving by the hour, the entire real estate process
has undergone a huge metamorphosis, as every step, right from property listing
to finalization of the deal, has been impacted by its presence. The transaction
process of buying or selling a property can be a tedious one but the right
combination of a professional realtor and technology can make it a seamless one
for you.
While the human touch is important,
customers love when things are simplified for them and technology does this
quite efficiently and in a seamless manner. After all, they are using
technology to simplify their lives, beginning with the morning coffee to
booking flight tickets to finding life partners. Prudent realtors ensure that
technology is used in the right context and quantity with the human touch. For
example, although communication has many channels at its disposal, a
face-to-face meeting serves many purposes and is preferred when the issue is
complex. Use technology to exchange information and set up meetings. All this
leads to a highly positive experience for the customer.
Keep the team interested and engrossed in
day-to-day work by providing online training, a powerful communication device
and the freedom to reach out to customers in the most suitable manner.
Elaborate use of technology to keep the team connected between themselves and
their customers is often the key to attracting talent and employee
retention.
Technology helps realtors to market their
business well and reach out to customers quickly, thus leading to more
closures. The use of modern communication devices, CRMs and marketing techniques
can be useful to a certain extent but remember these are only a part of the
entire process. Adding the flavour of human emotions and face-to-face
communications is necessary for realtors to give a personalized touch to
probably the most important transaction of your customer’s lifetime.
Devices like tablets and mobile phones are commonly used and customers
can choose either, to transact and communicate with realtors and vice versa
too. Realtors get a better insight to their business and have better control
over day-to-day operations. It provides some fabulous opportunities of
delighting the customers as new technology are equipped with tools to give great
experiences to the customer and realtor. Realtors who employ technology in
their business to boost their service quality, are able to provide top quality
experiences to their clients, without compromising on a much-needed human
touch.
Providing Benefits to the
Customer
Many realtor firms focus and spend a lot on digital marketing, lead generation, email marketing, sms blasts etc. in the quest to uncover potential customers and to reach them. However, although technology has its own benefits, it is a direct referral from a satisfied customer that still leads the way. Realtors who focus on giving a fulfilling experience to their customers during the entire process of buying or selling their homes, are more likely of getting references. Remember, buying a home is a hugely emotional experience for most customers and as a realtor if you connect well at this level, you have earned a client for a lifetime.
Many realtor firms focus and spend a lot on digital marketing, lead generation, email marketing, sms blasts etc. in the quest to uncover potential customers and to reach them. However, although technology has its own benefits, it is a direct referral from a satisfied customer that still leads the way. Realtors who focus on giving a fulfilling experience to their customers during the entire process of buying or selling their homes, are more likely of getting references. Remember, buying a home is a hugely emotional experience for most customers and as a realtor if you connect well at this level, you have earned a client for a lifetime.
Treating employees as customers
As a professional realtor, you will have a team of sales agents who reach out to customers on the phone or personally. For successful running of your business, it is necessary to attract new talent and retain them too, as they represent your organization, its values and ethics. Provide them with suitable means of online communications in the office or when they are on the move, since this will help them to give your customers an experience that is garnished with the right amount of human touch.
As a professional realtor, you will have a team of sales agents who reach out to customers on the phone or personally. For successful running of your business, it is necessary to attract new talent and retain them too, as they represent your organization, its values and ethics. Provide them with suitable means of online communications in the office or when they are on the move, since this will help them to give your customers an experience that is garnished with the right amount of human touch.
Embracing technology for smooth
running of business
Gone are the days when one had to sift through stacks of documents to review them or comply with the authorities involved. Technology helps us to store files, documents, signatures, deeds and agreements in the digital format and thus can be retrieved without a hassle. No paperwork is inaccessible as scanned documents can be easily forwarded or presented before the relevant authority in quick time. This provides a truly improved experience to the customers. Employees too, have more time on hand to carry out the tasks they are supposed to, and connect to more customers to sell real estate.
Gone are the days when one had to sift through stacks of documents to review them or comply with the authorities involved. Technology helps us to store files, documents, signatures, deeds and agreements in the digital format and thus can be retrieved without a hassle. No paperwork is inaccessible as scanned documents can be easily forwarded or presented before the relevant authority in quick time. This provides a truly improved experience to the customers. Employees too, have more time on hand to carry out the tasks they are supposed to, and connect to more customers to sell real estate.
Credit : Ramprasad Padhi
Founder & CEO – Mumbai Properties
Consulting Pvt Ltd
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