Dear Realtors, 2018 is knocking at our doors and while most us are making plans for exciting New Year parties and shopping sprees, it wouldn’t be a bad idea to give shape to the upcoming year’s business plan too.
How about reviewing last year’s strategy and evaluating what worked for you and what didn’t?
Is there any business challenge that you could have managed in a better way?
Eliminate the fluff and trim some excess weight your business has put on and welcome the New Year in a brand new avatar. The real estate industry is turning over a new leaf and your buyers and sellers are getting increasingly dependent on digital information and seamless transactions. That’s why it should be your priority to enhance your presence in the digital world and implement processes accordingly.
The following tips are worthy of a look and will assure you of a robust digital strategy in 2018:
1. It is time to use the entire goodwill that your business has created over the past year and utilize it to create a personal brand. Pushing the value of your organization in the digital world will ensure that your business receives more eyeballs than ever before. Connect to a professional digital marketing firm and focus on improving public relations that will give your business the necessary impetus right at the beginning of the year.
2. Modern day clients are known to visit a business website first and then call to discuss details. Since digital is the way to go, ensure that your first impression is as impressive and impactful as possible. Check your website now and infuse it with some new energy by altering its design and content so that your clients can relate to it easily. Check if navigation is simple and provides all the necessary information without much fuss. Most clients access information on their mobile phones and tablets to make sure the website is mobile-friendly too.
3. There is no better way than creating a niche blog to get people talking about you and noticing your business in the digital world. People are on constant lookout for quality information and if it is relevant to their needs and updated, you are assured of a continuous flow of visitors (read potential customers). Push your blog and its content on social media and build a loyal following that will grow steadily as time goes by. As a Realtor, your blog can be very effective you in branding you as the Local Specialist and the go to guy.... think about it.
If you want to share your story and ideas with the right type of audience, there is no better way than the digital way. Build a sense of anticipation around your story and personalize it as much as possible to suit your audience’s needs. Use CRM platforms or email marketing campaigns to ensure consistent communication with your potential customers. Draw up a budget and arrive at the most cost-effective ways of reaching out using multiple delivery points. Facebook, Twitter, Blogs and emails can form a great mix of communication with existing and potential customers.
5. The visual medium has proved to be more effective than the written or spoken word and your business too could benefit if it is used in the right manner. Promote your business and attract a larger volume of clients by creating a short bio about yourself from a professional agency. It would also help if you could get a few of your clients to talk about you and your work. Share your latest success in the form of a video and create a dramatic impact on your viewers.
Explore the above tips with an open mind and bring in some dramatic changes to the way the world looks at your real estate business. The real estate industry is going through a metamorphosis and it’s definitely time your digital strategy is geared up to handle this change.
Create your BluePrint for Success in 2018 by using the digital medium and increase your market share by leaps and bounds. And don't forget to invest the requisite capital to do this...... Wishing you a bountiful 2018.
Credit : Ramprasad Padhi