Dear Realtors, 2018 is knocking at our doors and while most us are
making plans for exciting New Year parties and shopping sprees, it wouldn’t be
a bad idea to give shape to the upcoming year’s business plan too.
How
about reviewing last year’s strategy and evaluating what worked for you and
what didn’t?
Is
there any business challenge that you could have managed in a better way?
Eliminate
the fluff and trim some excess weight your business has put on and welcome the
New Year in a brand new avatar. The real estate industry is turning over a new
leaf and your buyers and sellers are getting increasingly dependent on digital
information and seamless transactions. That’s why it should be your priority to
enhance your presence in the digital world and implement processes accordingly.
The following tips are worthy of a
look and will assure you of a robust digital strategy in 2018:
1. Focus on Personal branding this year: It is time to use
the entire goodwill that your business has created over the past year and
utilize it to create a personal brand. Pushing the value of your organization
in the digital world will ensure that your business receives more eyeballs than
ever before. Connect to a professional digital marketing firm and focus on
improving public relations that will give your business the necessary impetus
right at the beginning of the year.
2. Revitalise your website: Modern
day clients are known to visit a business website first and then call to
discuss details. Since digital is the way to go, ensure that your first
impression is as impressive and impactful as possible. Check your website now
and infuse it with some new energy by altering its design and content so that
your clients can relate to it easily. Check if navigation is simple and
provides all the necessary information without much fuss. Most clients access
information on their mobile phones and tablets to make sure the website is
mobile-friendly too.
3. Create a blog: There is no better
way than creating a niche blog to get people talking about you and noticing
your business in the digital world. People are on constant lookout for quality
information and if it is relevant to their needs and updated, you are assured
of a continuous flow of visitors (read potential customers). Push your blog and
its content on social media and build a loyal following that will grow steadily
as time goes by. As a Realtor, your blog can be very effective you in branding
you as the Local Specialist and the go to guy.... think about it.
4. Communication is the
key: If you want to share
your story and ideas with the right type of audience, there is no better way
than the digital way. Build a sense of anticipation around your story and
personalize it as much as possible to suit your audience’s needs. Use CRM
platforms or email marketing campaigns to ensure consistent communication with
your potential customers. Draw up a budget and arrive at the most
cost-effective ways of reaching out using multiple delivery points. Facebook,
Twitter, Blogs and emails can form a great mix of communication with existing
and potential customers.
5. It’s the time for Video: The visual medium has proved to be more effective
than the written or spoken word and your business too could benefit if it is
used in the right manner. Promote your business and attract a larger volume of
clients by creating a short bio about yourself from a professional agency. It
would also help if you could get a few of your clients to talk about you and
your work. Share your latest success in the form of a video and create a
dramatic impact on your viewers.
Explore the above tips with an open mind
and bring in some dramatic changes to the way the world looks at your real
estate business. The real estate industry is going through a metamorphosis and
it’s definitely time your digital strategy is geared up to handle this change.
Create your BluePrint for Success in 2018 by using the digital medium
and increase your market share by leaps and bounds. And don't forget to invest
the requisite capital to do this...... Wishing you a bountiful 2018.
Credit : Ramprasad Padhi
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