Ten hottest trends in real estate marketing
With multitude of projects
being launched by hundreds of developers across all segments, a real estate
buyer often feels lost, ignored and confused. Such scenarios are not uncommon
but soon this is all going to be passe and thing of past. Developers are starting
to recognise the needs of their prospects and are looking at ways and means to
address their needs, engage them and lead them towards making the buying
decision using new-age experiential marketing techniques and installation-based
experiences. We bring to you ten hottest trends in real estate marketing.
Aerial Masterplan 3D View
Bird's eye or the aerial views
of a yet-to-be-constructed property gives your prospects a clear understanding
of the designing intent, usage of exterior spaces, landscape elements, road
network, surroundings and most importantly connectivity. These are created
using advanced 3D design tools and are to the scale representation of a
development. To create interest a lot of graphically generated special effects
can be given on these in various lighting moods. Primarily used in most forms
of communication material.
Exterior CG Renderings
Exterior renderings are 3D
views of your property from an eye level usually focusing on elevation facade
and the landscape elements in the development. The detailing is done as per
actual CAD files making sure that these look just same as the actual
constructed building would. To top it all, even the facade material
specifications, colors, glass type and plantation in the landscape elements is
representation of the actual plan. Exterior renderings make sure that the
towers look imposing and villa units warm and inviting to the prospects.
Lighting moods can be decided basis what looks the best in a brochure, a hoarding,
a newspaper advertisement or in online media
Interior CG Renderings
Interior renderings are the 3D
views of various areas of the units you wish to sell. These views are complete
with furniture, furnishings and light fittings etc. and give a true representation
of the spaces and specifications of materials in terms of walls, ceilings and
flooring. Primarily used in communication material like brochures and
advertisements for the purpose of showcasing lifestyle.
Isometric Views
Isometric views are top-level
perspectives of any typical unit in your development complete with interiors
laid out as per the unit layout plan. To make these more meaningful the angle
chosen is carefully decided to showcase the maximum utilisation of spaces
inside any unit. The specifications of interiors in terms of flooring type in
various rooms, wall cladding etc. are as per actual offering and similarly the
layout is also actual representation of a 2D floor plan.
Curved Screen Theatres
Gigantic screens with curve
from 100 degrees to 180 degrees for an immersive viewing experience are the
next in thing to showcase your development animations and walkthroughs. Powered
through high end multiprojection technology that gives a pixel perfect image
combined with state-of-the-art 5.1 channel audio from the likes of Bose and JBL
gives an absolute immersive and cinematic viewing experience. What's more is
that one can even combine this with active 3D viewing technology to take the
experience a notch above or use the power of 5D to tickle all senses of the
prospect. The screens can be start at 20 ft and can go as huge as 50 ft.
Augmented Reality
Let the real interact with
virtual and create an environment wherein both can be seen together. Augmented
reality has endless applications in real estate. All you need is a smart phone
a tab or even a PC with webcam to see the magic. The most common examples are
conversion of 2D to 3D ideally suited to view floor plans and video & image
overlays combined with interactive actions suited for newspaper ads, brochures
and other printed communication material. Memoir zones wherein your prospects
pictures gets clicked in virtual environs of your property or even standing
right next to the celebrity brand ambassador is another application of
augmented reality, which finds great acceptability in events to drive
footfalls.
Holographic Imagery
Show the Magic in Thin Air.
Holographic Projections create an impact with Volumetric Virtual Formations
happening right in front of the prospect and come in form of small format
Displays and extra‐large sizes. Using high definition video projection, near
invisible holographic film coupled with some clever lighting and of course
amazing 3D content companies can connect with their audience in a way never
seen before. Show full 360-degree views of your product models be it buildings
or interiors or simply your logo you are sure to grab the eyeballs you require.
Multitouch Experiences
The touch environments create
a direct physical immersion into the brand and its offering. Be it your sales
gallery, exhibitions, events, reception and waiting lounges these environments
are bound to create an impact in both multi user as well as private engagement
platforms. You can showcase your project in most interactive way through
engaging apps and robust all in one hardware combining the power of i7
processors, 16GB ram and commercial grade screens varying from 32 inch to 84
inch in size. Spill proof, scratch proof and designed to work in all kinds of
lighting conditions these can be packaged as kiosks, tables and wall units.
Smart Scale Models
Smart models are the in thing
to showcase your development and its features in the best possible manner. Made
with amazingly high accuracy and stunning lighting effects to accentuate
architecture these models come powered with zone lighting to understand and
experience the project USPs in a better fashion. The zone lighting is
controlled through iPads or touch pads straight away. The USP of these smart
models is their lighting, finesse and usability by the sales team.
Interior Unit Scale Models
Why spend millions on making
all sorts of show flats when a to the scale model in 1:10 or 1:25 scale can do
the magic for you. Interior unit models come with exact reproduction of
finished and specifications of actual units and are completely furnished using
actual fabric and material you desire. These models not just attract the
prospect but also give him an exact idea of usage of spaces and space planning.
Image credit: pixelspoke.com
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